Queen Elena not only was popular, she was beloved, italians soon understood they could completely trust this marvellious woman who used to spend all her civil list to help poor people.
About this, there is a funny anedocte, one day Vittorio Emanuele III was walking in the gardens of Villa Savoia, with his gardener.
At a certain point the King tells the gardener something like "You know everybody says I am stingy (mean), but I must be so, if I weren't, with all the money that the Queen spends for her poors, We would go to rack and ruin".
For all these reasons Queen Elena was given the Golden Rose of Christianity.